{"id":960,"date":"2020-07-07T08:57:58","date_gmt":"2020-07-07T06:57:58","guid":{"rendered":"http:\/\/www.design.hostabro.com\/?page_id=960"},"modified":"2024-10-21T11:29:15","modified_gmt":"2024-10-21T11:29:15","slug":"search-engine-optimization-seo","status":"publish","type":"page","link":"https:\/\/graphicandweb.co.za\/?page_id=960","title":{"rendered":"Search Engine optimization (SEO)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.6.5″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.6)” background_color_gradient_end=”rgba(0,0,0,0.6)” background_color_gradient_overlays_image=”on” background_image=”https:\/\/graphicandweb.co.za\/wp-content\/uploads\/2020\/09\/seo_AI_Design_Solutions.jpeg” custom_padding=”110px|0px|110px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.5″ text_font=”Montserrat|500||on|||||” text_text_color=”#f7f7f7″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” locked=”off”][\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” hover_enabled=”0″ header_font_size_last_edited=”off|desktop” locked=”off” sticky_enabled=”0″]<\/p>\n

WHAT IS SEO?<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”left” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

SEO stands for\u00a0Search Engine Optimization<\/strong>, which is the practice of increasing the\u00a0quantity<\/em>\u00a0and\u00a0quality<\/em>\u00a0of traffic to your website through\u00a0organic search engine results<\/em>.<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|3px|3px|3px|3px” border_width_all=”1px” border_style_all=”dashed” sticky_enabled=”0″]<\/p>\n

What goes into SEO?<\/strong><\/span><\/span><\/h1>\n

To understand the true meaning of SEO, let\u2019s break that definition down and look at the parts:<\/p>\n

    \n
  • Quality of traffic.\u00a0<\/strong>You can attract all the visitors in the world, but if they\u2019re coming to your site because Google tells them you\u2019re a resource for Apple computers when really you\u2019re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.<\/li>\n
  • Quantity of traffic.<\/strong>\u00a0Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.<\/li>\n
  • Organic results<\/strong>. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don\u2019t have to pay for.<\/li>\n<\/ul>\n

    Organic search traffic is specifically any unpaid traffic that comes from SERPs.<\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” border_radii=”on|3px|3px|3px|3px” border_width_all=”1px” border_style_all=”dashed”]<\/p>\n

    How SEO works<\/span><\/span><\/h1>\n

    You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you\u2019re using magically replies with a long list of links to webpages that could potentially answer your question.<\/p>\n

    That\u2019s true. But have you ever stopped to consider what\u2019s behind those magical lists of links?<\/p>\n

    Here\u2019s how it works: Google (or any search engine you\u2019re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.[\/vc_column_text][vc_column_text]SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know.<\/p>\n

    Well-optimized sites get more and more traffic over time, and that means\u00a0more leads and sales<\/strong>. Without SEO, searchers won\u2019t be able to find your site, and all your hard work will be for nothing.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fullwidth Image” _builder_version=”3.22″ custom_padding=”110px|0px|110px|0px”][et_pb_row _builder_version=”4.6.5″ background_color=”rgba(0,0,0,0)” background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_pricing_tables header_background_color=”#0c71c3″ _builder_version=”4.6.5″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_pricing_table title=”ON PAGE SEO” subtitle=”2 local keywords” currency=”R” per=”once off” sum=”550″ _builder_version=”4.6.5″ _module_preset=”default” sticky_transition=”on”]<\/p>\n

    Once Off Setup – R250<\/p>\n

    On Page SEO<\/p>\n

    Sitemap Generation<\/p>\n

    [\/et_pb_pricing_table][et_pb_pricing_table title=”BRONZE SEO PACKAGE” subtitle=”5 local keywords” currency=”R” per=”monthly” sum=”1599″ _builder_version=”4.6.5″ _module_preset=”default” sticky_transition=”on”]<\/p>\n

    Once Off Setup – R950
    Competitor Analysis
    Keyword Research
    Conversion Tracking
    Webmaster Tools Setup
    Sitemap Generation
    On Page SEO
    Schema Markup
    ALT Tags Fix
    Monthly Ranking Reports<\/p>\n

    [\/et_pb_pricing_table][et_pb_pricing_table title=”SILVER SEO PACKAGE” subtitle=”8 Provisional keywords” currency=”R” per=”monthly” sum=”2499″ _builder_version=”4.6.5″ _module_preset=”default” sticky_transition=”on”]<\/p>\n

    Once Off Setup – R950
    Competitor Analysis
    Keyword Research
    Google business listing
    Conversion Tracking
    Webmaster Tools Setup
    Sitemap Generation
    On Page SEO
    Schema Markup
    ALT Tags Fix
    Back Linking
    Monthly Ranking Reports<\/p>\n

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    [vc_row][vc_column][vc_column_text color=\"#ffffff\"]<\/p>\n

    What is SEO?<\/h1>\n\n

    SEO stands for\u00a0Search Engine Optimization<\/strong>, which is the practice of increasing the\u00a0quantity<\/em>\u00a0and\u00a0quality<\/em>\u00a0of traffic to your website through\u00a0organic search engine results<\/em>.<\/p>\n\n\n

    What goes into SEO?<\/h2>\n\n

    To understand the true meaning of SEO, let's break that definition down and look at the parts:<\/p>\n\n\n

      \n
    • Quality of traffic.\u00a0<\/strong>You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.<\/li>\n
    • Quantity of traffic.<\/strong>\u00a0Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.<\/li>\n
    • Organic results<\/strong>. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.<\/li>\n<\/ul>\n\n

      Organic search traffic is specifically any unpaid traffic that comes from SERPs.<\/p>\n\n\n

      How SEO works<\/h2>\n\n

      You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.<\/p>\n\n

      That's true. But have you ever stopped to consider what's behind those magical lists of links?<\/p>\n\n

      Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.<\/p>\n\n

       <\/p>\n

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