{"id":3290,"date":"2024-07-16T07:57:39","date_gmt":"2024-07-16T07:57:39","guid":{"rendered":"https:\/\/graphicandweb.co.za\/?p=3290"},"modified":"2024-07-16T08:01:17","modified_gmt":"2024-07-16T08:01:17","slug":"how-to-run-facebook-ads-step-by-step-guide-to-advertising-on-facebook","status":"publish","type":"post","link":"https:\/\/graphicandweb.co.za\/?p=3290","title":{"rendered":"How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook"},"content":{"rendered":"\n<p>Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.06 billion users worldwide,&nbsp;<a href=\"https:\/\/www.statista.com\/topics\/1559\/facebook-marketing\" rel=\"noreferrer noopener\" target=\"_blank\">89%<\/a>&nbsp;of businesses run Facebook ads as their primary advertising method.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/Facebook-Ads.jpg?width=595&amp;height=400&amp;name=Facebook-Ads.jpg\" alt=\"facebook ads; Marketers runs facebook ad campaign\"\/><\/figure>\n\n\n\n<p>But, running your Facebook ads is a tough nut to crack.<\/p>\n\n\n\n<p>With soaring competition and dynamic algorithms, your ad strategy might end in a black hole, draining your budget altogether.<\/p>\n\n\n\n<p>Running your Facebook Ads needs a well-devised strategy, constant market research, A\/B testing and some crucial metrics to map its success.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/cs\/c\/?cta_guid=986d22dc-f96b-453d-924e-cbcbf91618bf&amp;signature=AAH58kGbN3uE8QlXMPzUrctm87jFfirbkg&amp;portal_id=53&amp;pageId=3282000055&amp;placement_guid=0e17c46b-0ab9-43a4-8ddb-bdf86aa56e78&amp;click=6aef533a-8935-4a39-a604-0a9f95306ce6&amp;redirect_url=APefjpFeCYCNrrueo5ICdj8HxwjRT_xm8TV-4J2uO5mcpEoOcYwX8ToCjlPJVO07HXCFxn4t2Rf0LKtrdwNIvMUpMoRpF50k_yg0XZ7Y-vG0fekLlO1RF3T8xq28GB8vk_MwKgG1Zw8F-XacMjQ_wu1FzriSa2bPIkC53Hldz2xSNzDeDa35Btc&amp;hsutk=45ee20202eab52fcd3260335eda3cbe0&amp;canon=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ffacebook-paid-ad-checklist&amp;hubs_signup-url=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;hubs_signup-cta=cta_button&amp;hubs_post=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;__hstc=20629287.45ee20202eab52fcd3260335eda3cbe0.1721116267486.1721116267486.1721116267486.1&amp;__hssc=20629287.1.1721116267486&amp;__hsfp=2485725275&amp;contentType=blog-post\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/blog.hubspot.com\/cs\/c\/?cta_guid=986d22dc-f96b-453d-924e-cbcbf91618bf&amp;signature=AAH58kGbN3uE8QlXMPzUrctm87jFfirbkg&amp;portal_id=53&amp;pageId=3282000055&amp;placement_guid=0e17c46b-0ab9-43a4-8ddb-bdf86aa56e78&amp;click=6aef533a-8935-4a39-a604-0a9f95306ce6&amp;redirect_url=APefjpFeCYCNrrueo5ICdj8HxwjRT_xm8TV-4J2uO5mcpEoOcYwX8ToCjlPJVO07HXCFxn4t2Rf0LKtrdwNIvMUpMoRpF50k_yg0XZ7Y-vG0fekLlO1RF3T8xq28GB8vk_MwKgG1Zw8F-XacMjQ_wu1FzriSa2bPIkC53Hldz2xSNzDeDa35Btc&amp;hsutk=45ee20202eab52fcd3260335eda3cbe0&amp;canon=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ffacebook-paid-ad-checklist&amp;hubs_signup-url=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;hubs_signup-cta=cta_button&amp;hubs_post=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;__hstc=20629287.45ee20202eab52fcd3260335eda3cbe0.1721116267486.1721116267486.1721116267486.1&amp;__hssc=20629287.1.1721116267486&amp;__hsfp=2485725275&amp;contentType=blog-post\" target=\"_blank\" rel=\"noreferrer noopener\">Download Now: Free Facebook Advertising Checklist<\/a><\/h3>\n\n\n\n<p>In this guide, we\u2019ve laid down the step-by-step process of running Facebook ad campaigns. And to make it even better, we put together a checklist to help you keep all of your campaign details straight.<\/p>\n\n\n\n<p>With this resource in hand, you can build the right ad for the right audience on this expansive platform.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtube.com\/watch?v=OTHW9-yi7RE%3Fsi%3DhB9w5vJ9lcaA2m9P\n<\/div><\/figure>\n\n\n\n<p>In this blog, we\u2019ll cover the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#\">Why advertise on Facebook?<\/a><\/li>\n\n\n\n<li><a href=\"#\">About Facebook Ads Manager<\/a><\/li>\n\n\n\n<li><a href=\"#\">How to Run Facebook Ads<\/a><\/li>\n\n\n\n<li><a href=\"#\">How to Create Facebook Ads<\/a><\/li>\n\n\n\n<li><a href=\"#\">Using Facebook Ads Manager for Your Next Campaign<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why advertise on Facebook?<\/strong><\/h3>\n\n\n\n<p>With nearly<a href=\"https:\/\/www.statista.com\/statistics\/346167\/facebook-global-dau\/\" rel=\"noreferrer noopener\" target=\"_blank\">&nbsp;1.9 billion users<\/a>&nbsp;every day, Facebook offers a unique opportunity for marketers to augment their organic efforts through advertising campaigns.<\/p>\n\n\n\n<p>Compared to the post boost, Facebook Ads have a higher CTR (click-through rates), lower CPM (Cost per 1k impressions), lower CPC (Cost-per-click), and better reach. It also makes sense to run Facebook ads in 2024 when your target audience is worth&nbsp;<a href=\"https:\/\/investor.fb.com\/home\/default.aspx\" rel=\"noreferrer noopener\" target=\"_blank\">2.249 billion<\/a>.<\/p>\n\n\n\n<p>If you\u2019re still on the fence, these reasons might convince you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build brand awareness.&nbsp;<\/strong>Facebook ads are displayed impulsively while scrolling the feed, whereas Google ads only appear when a user heads over to the search engine. Also, the graphics in Facebook ads garner more clicks and higher awareness from the customers through&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/emotion-marketing?hubs_content=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;hubs_content-cta=emotional%20marketing\" target=\"_blank\" rel=\"noreferrer noopener\">emotional marketing<\/a>.<\/li>\n\n\n\n<li><strong>Reach wide target customers.&nbsp;<\/strong>Facebook has vast user data, with audience segmentation elements like interests, behaviors, income, spoken languages, and education. Advertisers can leverage these metrics to target a specific set of customers without wasting their budget.<\/li>\n\n\n\n<li><strong>Gain powerful insights.<\/strong>&nbsp;Ad performance tracking is recorded and available in real time. You can use these metrics to understand what\u2019s working and how to improve your advertising strategy for future campaigns.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ve even got some real numbers to prove my point here.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook ad spend is forecasted to reach&nbsp;<a href=\"http:\/\/oberlo.com\/statistics\/facebook-ad-revenue\" target=\"_blank\" rel=\"noreferrer noopener\">$187.35 billion<\/a>&nbsp;by 2025.<\/li>\n\n\n\n<li>Facebook Ads reach&nbsp;<a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\" target=\"_blank\" rel=\"noreferrer noopener\">62.2% of all Americans&nbsp;<\/a>aged 13 and up.<\/li>\n\n\n\n<li>The average Facebook user clicks on&nbsp;<a href=\"https:\/\/adespresso.com\/blog\/facebook-statistics\/#FacebookAdsStatistics\" target=\"_blank\" rel=\"noreferrer noopener\">11 ads<\/a>&nbsp;per month.<\/li>\n<\/ul>\n\n\n\n<p>However, the fortune of your Facebook ads starts with the basics. In my experience, most businesses end up messing with the ads because of the incorrect ad manager setup or a weak foundation.<\/p>\n\n\n\n<p>The trouble is, with both time and money on the line, there\u2019s not much room for oversight.<\/p>\n\n\n\n<p>To help fine-tune your system, let\u2019s first start with an overview of Facebook Ads Manager and its significant features.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/offers.hubspot.com\/hubfs\/Image%20Hackathon%20%E2%80%93%20Vertical%20(75).png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Free Facebook Advertising Checklist<\/h3>\n\n\n\n<p>A Step-by-Step Process for Facebook Advertising, Including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planning<\/li>\n\n\n\n<li>Budgeting<\/li>\n\n\n\n<li>Monitoring<\/li>\n\n\n\n<li>Analyzing<\/li>\n<\/ul>\n\n\n\n<p>Download the Free Checklist<\/p>\n\n\n\n<p><a href=\"https:\/\/offers.hubspot.com\/facebook-advertising-checklist?hubs_post-cta=fwcta&amp;hubs_post=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;hubs_signup-url=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;hubs_signup-cta=blog-fwcta-offer-cta\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a><a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook Ads Manager<\/strong><\/h2>\n\n\n\n<p>Before starting with your first ad campaign, you\u2019ll need to set up your&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-reporting-performance\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook Ads Manager&nbsp;<\/a>account. It is a sophisticated dashboard that provides users with an overview of all their campaigns.<\/p>\n\n\n\n<p>Over the last few years, the Ads Manager has added various features for the advertisers \u2013 complicating the interface.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OgO5j2BeWuzJdzkCCjnBDEtb9kV0l0EBmPIPU4ETf-l25DgnxuPm55jc7hq1P8F4YNNPSdFQHwfGQDcdrIIB_PmAH2pNNybMlRSm49kfHUa-MWjGVBsmpg217JFVR6bBW_e9oIh1_Z2jaQYviWeruTQ\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p>For quick navigation, the Ads Manager has three campaign structures:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/UPop64fnm2jCub66rQ2i2LfPi7ILwD4l_rmXdr2YGBkLfPDVwopNs6FAVYkqNL7azJZhqhrCTJskYwUAeBRFLxqRxjYTGooi8VI1DTrqs1lUv9dpB0t6ekmtnGHVou2hV7TPCrS6qdRU3EvOyXSZ4C8\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.facebookblueprint.com\/student\/activity\/212724?ref=buffer.com#\/page\/5fc6e1a34a46d349e9dfecb1\" rel=\"noreferrer noopener\" target=\"_blank\"><em>Image Source<\/em><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaigns.<\/strong>&nbsp;This is the first part of your campaign structure. The campaign gives an objective of your ad. You can choose what you want from your ad: Awareness, Traffic generation, Sales, App promotions, leads, or engagement.<\/li>\n\n\n\n<li><strong>Ad sets.&nbsp;<\/strong>This defines your targeting strategy \u2013 the audience to which you want to display your ads. You can have multiple ad sets per campaign and different budgets for each.<\/li>\n\n\n\n<li><strong>Ads.&nbsp;<\/strong>This is the final step in your ad creation. You can create multiple ads per ad set. Try and test with&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/the-facebook-ad-types?hubs_content=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;hubs_content-cta=various%20ad%20formats\" target=\"_blank\" rel=\"noreferrer noopener\">various ad formats<\/a>&nbsp;and different ad placements.<\/li>\n\n\n\n<li><strong>Automated ads.<\/strong>&nbsp;This section is only available if you\u2019ve created<a href=\"https:\/\/www.facebook.com\/business\/help\/223852498347426\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Automated Ads<\/a>. This offering is best fit for beginners and those looking for a simple way to gain exposure. The trade-off: You lose the precision you may achieve manually. This section will list all your Automated Ads and a summary of recent results.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Run Facebook Ads<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create an account with Facebook<\/li>\n\n\n\n<li>Start creating an ad through Facebook Ads Manager<\/li>\n\n\n\n<li>Choosing buying type<\/li>\n\n\n\n<li>Choose an objective<\/li>\n\n\n\n<li>Name your campaign<\/li>\n\n\n\n<li>Choose your Special Ad category<\/li>\n\n\n\n<li>Choose A\/B split testing<\/li>\n\n\n\n<li>Set performance goals<\/li>\n\n\n\n<li>Choose your budget and schedule<\/li>\n\n\n\n<li>Choose your ad placement<\/li>\n\n\n\n<li>Ad set up<\/li>\n\n\n\n<li>Choose ad format<\/li>\n\n\n\n<li>Create your ad<\/li>\n\n\n\n<li>Monitor your ad&#8217;s performance<\/li>\n\n\n\n<li>Report on Facebook ad performance<\/li>\n\n\n\n<li><\/li>\n<\/ol>\n\n\n\n<p>So, now you know the power of Facebook ads manager. Now, let\u2019s explore how to actually run ads. I\u2019ll demonstrate the steps below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Create an account with Facebook Ads Manager.<\/strong><\/h3>\n\n\n\n<p>To use the&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook Ads Manager<\/a>, I need a Facebook Business Page (<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5492\/how-to-create-a-facebook-business-page-in-5-simple-steps-with-video.aspx?hubs_content=blog.hubspot.com\/marketing\/facebook-paid-ad-checklist&amp;hubs_content-cta=learn%20how%20to%20set%20one%20up%20here\" rel=\"noreferrer noopener\" target=\"_blank\">learn how to set one up here<\/a>). This is because I can\u2019t run ads through personal profiles.<\/p>\n\n\n\n<p>If I were managing someone else\u2019s ads, I would need an&nbsp;<a href=\"https:\/\/www.facebook.com\/help\/187316341316631\" rel=\"noreferrer noopener\" target=\"_blank\">admin, editor, or advertiser access to<\/a>&nbsp;set up ad campaigns.<\/p>\n\n\n\n<p>The next step is setting up my payment. This payment method is used by the Meta business account to charge me for active ads.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/21U5PfdwifYVnQsctebcRJ3fGvsCzAmkpzqZONEadm9F7MYU95AA7avPp6P97U9-GYrSaG3K9mL4mXYDUeskJ6cpNyTSyh0Msa-tElMmJxJuepz_RdMT1ze7J5MwLch3cA8eRd92MZfq8sXdSJmERYo\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p>Once set up, the Ads Manager becomes the control center for your Facebook ads.<\/p>\n\n\n\n<p>I can also navigate to the Ads Manager through my Facebook page account. On the left panel of the page, click on Ad Center and scroll down to find a link to Ad Manager.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/BXVVKW4SyDV4pE2KZiIc9YT24-nw38eAK5NDzTFrArwIr8EjAgqrXxlur584UiSeMuQCBZObmND1VTeI8au5fDB7G6nvElEFVm4wjKBBRke1Nnz1GGuvueiq3WQIQllEBTPfFaD5bNGDQDQciT79C2k\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Start creating an ad through Facebook Ads Manager.<\/strong><\/h3>\n\n\n\n<p>Once I log into the Ads Manager, I can see a performance dashboard where all of your campaigns, ad sets, and ads will be listed, including the results they\u2019ve driven for my Facebook page.<\/p>\n\n\n\n<p>Unless I\u2019ve already created an ad for my Facebook page, this dashboard will be empty.<\/p>\n\n\n\n<p>To create a new campaign, ad set, or ad through the Facebook Ads Manager, tab over to the type of ad I want to create. Click the green \u201cCreate\u201d button to the far left of these ad types, as shown below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Choose buying type<\/strong><strong>.<\/strong><\/h3>\n\n\n\n<p>Meta gives users two choices for buying type: Auction and Reservation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/uEfwZVm8RvFAq5Yp4oqoB0rURiGOhEYpx4yiaF8pRCIqtmCrR_lrpnRJ8K5eovfvDC5819l12CwxD2cGz0Ns3woElgNDCOoQ3ivhdw__-E3MatJvzVk1y1XqE3LqunkmimQuVyWWVYi3SOOltlR8Eqw\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p><strong>Auctions&nbsp;<\/strong>offer more efficiency, flexibility, and choice for campaign objectives. I can set a daily or a lifetime. Ads can be placed on Facebook, Instagram, Messenger, and Audience Network. Advantage campaigns are available.<\/p>\n\n\n\n<p><strong>Reservation<\/strong>&nbsp;offers less flexibility but lets you plan your campaigns in advance with more predictable results. Ads can be placed on Facebook and Instagram. Reservation also offers frequency control.<\/p>\n\n\n\n<p>To get a better understanding and clear difference between the two, read their&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/654484604719506?id=842420845959022\" rel=\"noreferrer noopener\" target=\"_blank\">help guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Choose an objective.<\/strong><\/h3>\n\n\n\n<p>Facebook Ads Manager, like many&nbsp;<a href=\"https:\/\/madgicx.com\/blog\/social-media-advertising\" rel=\"noreferrer noopener\" target=\"_blank\">social media advertising networks<\/a>, is designed with my campaign objective in mind. Before getting started, Ads Manager will prompt me to choose an objective for my campaign.<\/p>\n\n\n\n<p>There are six different objectives to choose from. The list has been cut down from 11 objectives to only six:<\/p>\n\n\n\n<p>By choosing one of these objectives, I\u2019m giving Facebook a better idea of what I\u2019d like to do so they can present me with the best-suited ad options. As shown in the screenshot above, Facebook\u2019s ad options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness.&nbsp;<\/strong>This is great for raising awareness for your brand and boosting customer reach, video views, or store location awareness.<\/li>\n\n\n\n<li><strong>Traffic,&nbsp;<\/strong>for directing traffic to the website, Instagram page, a specific landing page, or even Whatsapp.<\/li>\n\n\n\n<li><strong>Engagement.&nbsp;<\/strong>This is great for higher engagement on posts, websites, or any link that you share. Increases the likelihood of receiving messages and conversions.<\/li>\n\n\n\n<li><strong>Focusing on leads.&nbsp;<\/strong>That includes any action that you want customers to do, like filling out the form, purchasing, booking a meeting, and so on\u2026<\/li>\n\n\n\n<li><strong>Sales.&nbsp;<\/strong>This objective is for people who are likely to make purchases through a catalog, calls, Messenger, Instagram, or websites\/apps.<\/li>\n\n\n\n<li><strong>App promotions.&nbsp;<\/strong>This is targeted for app installs or compelling audiences to make in-app purchases.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019d say, setting a campaign objective can decide the fortune of your ads. Choosing the wrong objective will leave your ad unidirectional \u2013 giving poor results.<\/p>\n\n\n\n<p>Laia Quintana, marketing head of&nbsp;<a href=\"https:\/\/goteamup.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">TeamUp,<\/a>&nbsp;considers this step a game-changer. She says, \u201c<em>The objective-based approach of Ads Manager allows us to focus on what truly matters \u2014&nbsp;<\/em><strong><em>getting more app installs.<\/em><\/strong><em>\u201d<\/em><\/p>\n\n\n\n<p>By selecting \u2018App Installs\u2019 as their campaign objective, <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.06 billion users worldwide,\u00a089%\u00a0of businesses run Facebook ads as their primary advertising method.<\/p>\n","protected":false},"author":1,"featured_media":3292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[89,26],"tags":[],"class_list":["post-3290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-tech","category-marketing101"],"_links":{"self":[{"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/3290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3290"}],"version-history":[{"count":0,"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/3290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=\/wp\/v2\/media\/3292"}],"wp:attachment":[{"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphicandweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}