The 9 Types of Logos & How to Use Them

The 9 Types of Logos & How to Use Them

Your business is all but ready to take off – now you just need to find the perfect logo to represent your brand. If it’s doing its job correctly, your logo will create positive associations between your company and target audience, in the form of a visual cue. The...
Benefits of doing business online

Benefits of doing business online

You don’t have to run your entire business over the internet to benefit from online business opportunities. Small businesses might only need an email address to communicate with their clients, customers and suppliers electronically. Other businesses might use...
The Importance of a Website for Your Business Success

The Importance of a Website for Your Business Success

The Importance of a Website for Your Business Success Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before...
Importance of branding

Importance of branding

What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its...

SEO 101

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO? To understand the true meaning of SEO, let’s break that...
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