How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.[/vc_column_text][vc_column_text]SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.