What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Organic search traffic is specifically any unpaid traffic that comes from SERPs.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.

5 local keywords
BRONZE SEO PACKAGE
R3500 monthly
  • Once Off Setup - R950
  • Competitor Analysis
  • Keyword Research
  • Conversion Tracking
  • Webmaster Tools Setup
  • Sitemap Generation
  • On Page SEO
  • Schema Markup
  • ALT Tags Fix
  • Monthly Ranking Reports
Subscribe
8 Provisional keywords
SILVER SEO PACKAGE
R4700 monthly
  • Once Off Setup - R950
  • Competitor Analysis
  • Keyword Research
  • Google business listing
  • Conversion Tracking
  • Webmaster Tools Setup
  • Sitemap Generation
  • On Page SEO
  • Schema Markup
  • ALT Tags Fix
  • Back Linking
  • Monthly Ranking Reports
Subscribe
10 Local & National Keywords
GOLD SEO PACKAGE
R6200 monthly
  • Once Off Setup - R950
  • Competitor Analysis
  • Keyword Research
  • Google business listing
  • Conversion Tracking
  • Webmaster Tools Setup
  • Sitemap Generation
  • On Page SEO
  • Schema Markup
  • ALT Tags Fix
  • NAP Syndication
  • Back Linking
  • Monthly Ranking Reports
Subscribe
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, how can I help?